A little bit about our history...

"Everything you can imagine is real." - Pablo Picasso

Kraft and You actually began in 2018, as a continuation of a children's fashion store where we made our own accessories for little ones. We always aimed to coordinate the children's clothing we also offered to our young clientele. This large community grew, and the handmade bows and headbands gave way to earrings, necklaces, bracelets, and sweatshirts, all with our own designs that our teenage customers loved. The brand evolved alongside all those who were part of our valued clientele and who stayed with us for many years... until university arrived. It was at that moment that Kraft and You needed a break, a respite to think about how to re-emerge and inspire all those young women who are now university students. Kraft is now launching this new collection, which we hope you'll love!